Language: English
Gonzalez-Prieto, D.; Sallan, J.M.; Simo, P.; Carrion, R. (2013). Effects of the addition of simple and double decoys on the purchasing process of airline tickets. Journal of Air Transport Management, vol. 29, pp. 39-46. doi: http://dx.doi.org/10.1016/j.jairtraman.2013.02.002